Categories


Audio & Radio
Branded Content
Creative Effectiveness
Design
Digital

Direct
Experiential
Film
Illustration
Innovation

Integrated
Photography
Print & Out of Home
Promo
Public Relations


Audio & Radio

Audio & Radio
Audio/Radio Commercial, Single

A01: Audio/Radio Commercial, Single
Late Deadline Fee: CA$275.00

Single commercial spot on all audio platforms, broadcast or online.
Audio & Radio
Audio/Radio Commercial, Campaign

A02: Audio/Radio Commercial, Campaign
Late Deadline Fee: CA$305.00

A series of commercial spots, broadcast or online.
Audio & Radio
Audio/Radio Commercial - Public Service, Single

A03: Audio/Radio Commercial - Public Service, Single
Late Deadline Fee: CA$275.00

Single commercial spot on all audio platforms, broadcast or online.
Audio & Radio
Audio/Radio Commercial - Public Service, Campaign

A04: Audio/Radio Commercial - Public Service, Campaign
Late Deadline Fee: CA$305.00

A series of commercial spots, broadcast or online.
Audio & Radio
Best Copywriting - Audio/Radio

A05_A: Best Copywriting - Audio/Radio - Single
Late Deadline Fee: CA$275.00

Copywriting in a single of commercial spot.

A05_B: Best Copywriting - Audio/Radio - Campaign
Late Deadline Fee: CA$305.00

Copywriting in a campaign of commercial spots.
Audio & Radio
Audio/Radio Sound Design

A06_A: Audio/Radio Sound Design - Single
Late Deadline Fee: CA$275.00

A06_B: Audio/Radio Sound Design - Campaign
Late Deadline Fee: CA$305.00

Audio & Radio
Audio/Radio Music

A07_A: Audio/Radio Music - Single
Late Deadline Fee: CA$275.00

Includes original music, licensed or adapted versions of existing music.

A07_B: Audio/Radio Music - Campaign
Late Deadline Fee: CA$305.00

Includes original music, licensed or adapted versions of existing music.
Audio & Radio
Audio/Radio Performance

A08_A: Audio/Radio Performance - Single
Late Deadline Fee: CA$275.00

Recognizing exceptional performance and casting in radio and audio. Performance must be integral to the success of the piece.

A08_B: Audio/Radio Performance - Campaign
Late Deadline Fee: CA$305.00

Recognizing exceptional performance and casting in radio and audio. Performance must be integral to the success of the piece.
Audio & Radio
Branded Content/Podcasts

A09: Branded Content/Podcasts
Late Deadline Fee: CA$305.00

Audio & Radio
Use of Audio & Radio

A10_A: Use of Audio & Radio - Single
Late Deadline Fee: CA$275.00

Creative or innovative use of audio and radio - includes use of technology, radio and audio as a medium, voice activation, content placement. Single execution only.

A10_B: Use of Audio & Radio - Series
Late Deadline Fee: CA$305.00

Creative or innovative use of audio and radio - includes use of technology, radio and audio as a medium, voice activation, content placement. Series executions only.

Branded Content

Branded Content
Branded Content, Series

C1-C: Branded Content, Series
Late Deadline Fee: CA$305.00

Original advertiser funded content; the content is meant to entertain, influence, or inform. Work entered into F1-F12 cannot be entered into this category.
Branded Content
Branded Content, Single

C1-S: Branded Content, Single
Late Deadline Fee: CA$275.00

Original advertiser funded content; the content is meant to entertain, influence, or inform. Work entered into F1-F12 cannot be entered into this category.

Creative Effectiveness

Entries must demonstrate how the creative work was integral to achieving a brand’s purpose and drove measurable results. Examples of measurable results include: increase in brand awareness, increase of market share, increase of sales volume, increase of ROI.

The eligibility period for Creative Effectiveness categories is June 2023 to June 2025 inclusive - work submitted must have been first published or aired during this time. Work previously entered into the 2024 ADCC Awards is eligible for first entry into Creative Effectiveness categories.

Creative Effectiveness
Creative Effectiveness in Advertising

CE1: Creative Effectiveness in Advertising
Late Deadline Fee: CA$305.00

Advertising campaigns or single executions that produced measurable results. Entries must demonstrate how the creative work was integral to achieving a brand's purpose and drove measurable results.
Creative Effectiveness
Creative Effectiveness in Advertising, Public Service

CE2: Creative Effectiveness in Advertising, Public Service
Late Deadline Fee: CA$305.00

Advertising campaigns or single executions that produced measurable results, for a government agency or non-profit clients. Work entered into CE2 cannot be entered into CE1.
Creative Effectiveness
Creative Effectiveness in Design

CE3: Creative Effectiveness in Design
Late Deadline Fee: CA$305.00

Brand identities, design programs, or single design executions that produced measurable results. Entries must demonstrate how the creative work was integral to achieving a brand’s purpose and drove measurable results.
Creative Effectiveness
Creative Effectiveness in Design, Public Service

CE4: Creative Effectiveness in Design, Public Service
Late Deadline Fee: CA$305.00

Brand identities, design programs, or single design executions that produced measurable results, for government agency or non-profit clients. Work entered into CE4 cannot be entered into CE3.

Design

Design
Symbols and Logotypes

D01: Symbols and Logotypes
Late Deadline Fee: CA$200.00

The name of the organization and the type of work it does should be indicated under each symbol. Both static and in-motion logos can be entered in this category.
Design
Stationery

D02: Stationery
Late Deadline Fee: CA$200.00

A single set of stationery.
Design
Brand Identity - New Brand (Large Enterprise)

D03: Brand Identity - New Brand (Large Enterprise)
Late Deadline Fee: CA$215.00

The successful execution of a scheme across various touch points for a new brand, organization, product or service (e.g. logo, stationery, standards, manual, signage, vehicles, packaging, etc.). Large enterprise clients with more than 250 employees are eligible.
Design
Brand Identity - New Brand (Small-Medium Enterprise)

D04: Brand Identity - New Brand (Small-Medium Enterprise)
Late Deadline Fee: CA$215.00

The successful execution of a scheme across various touch points for a new brand, organization, product or service (e.g. logo, stationery, standards, manual, signage, vehicles, packaging, etc.). SME clients with under 250 employees are eligible.
Design
Brand Identity - Rebrand (Large Enterprise)

D05: Brand Identity - Rebrand (Large Enterprise)
Late Deadline Fee: CA$215.00

Rebrand or refresh of an existing brand, organization, product or service. A rationale is required (must include previous logo and written rationale of 250 words). Large enterprise clients with more than 250 employees are eligible.
Design
Brand Identity - Rebrand (Small-Medium Enterprise)

D06: Brand Identity - Rebrand (Small-Medium Enterprise)
Late Deadline Fee: CA$215.00

Rebrand or refresh of an existing brand, organization, product or service. A rationale is required (must include previous logo and written rationale of 250 words). SME clients with under 250 employees are eligible.
Design
Complete Design Program

D07: Complete Design Program
Late Deadline Fee: CA$215.00

The integrated application of a design concept across multiple formats for an existing brand. Brand identities/work entered into D3-D6 are not suitable for this category.
Design
Corporate Communications

D08: Corporate Communications
Late Deadline Fee: CA$200.00

Includes annual reports, sustainability/CSR reports - print or digital.
Design
Brochures & Catalogues

D09: Brochures & Catalogues
Late Deadline Fee: CA$200.00

Includes both print or digital brochures catalogues.
Design
Package Design, Single

D10: Package Design, Single
Late Deadline Fee: CA$200.00

Package design for a single item.
Design
Package Design, Series

D11: Package Design, Series
Late Deadline Fee: CA$215.00

Package design for a series of items.
Design
Single Magazine Page or Spread

D12: Single Magazine Page or Spread
Late Deadline Fee: CA$200.00

Commercial magazines or in-house magazines/newspaper/newsletter.
Design
Magazine Covers

D13: Magazine Covers
Late Deadline Fee: CA$200.00

Commercial magazines or in-house magazines/newspaper/newsletter.
Design
Entire Magazine Issue

D14: Entire Magazine Issue
Late Deadline Fee: CA$200.00

Commercial magazines or in-house magazines/newspaper/newsletter - print or digital.
Design
Book Covers

D15_A: Book Covers - Single
Late Deadline Fee: CA$200.00

A single (1) book cover

D15_B: Book Covers - Series
Late Deadline Fee: CA$215.00

A series (2-5) of book covers.
Design
Complete Book Design

D16: Complete Book Design
Late Deadline Fee: CA$200.00

A single (1) book.
Design
Posters, Single

D17: Posters, Single
Late Deadline Fee: CA$200.00

A single (1) poster.
Design
Posters, Series

D18: Posters, Series
Late Deadline Fee: CA$215.00

A series (2-5) of posters.
Design
Environmental Design

D19: Environmental Design
Late Deadline Fee: CA$215.00

Branded environments, signage, exhibitions, displays, wayfinding, etc.
Design
Public Service Design, Single

D20: Public Service Design, Single
Late Deadline Fee: CA$200.00

Government agency or non-profit. Single executions only.
Design
Public Service Design, Series

D21: Public Service Design, Series
Late Deadline Fee: CA$215.00

Government agency or non-profit.
Design
Data Visualization

D22: Data Visualization
Late Deadline Fee: CA$200.00

Creative visual representation of data - both print or digital, static or dynamic (e.g. infographics, charts, maps, graphs).
Design
Graphic Design Self-Promotion

D23_A: Graphic Design Self-Promotion - Single
Late Deadline Fee: CA$200.00

Self-promotion work for studios, agencies and individuals, both print or digital.

D23_B: Graphic Design Self-Promotion - Series
Late Deadline Fee: CA$215.00

Self-promotion work for studios, agencies and individuals, both print or digital.
Design
Stamps

D24: Stamps
Late Deadline Fee: CA$200.00

Stamp design - includes all associated collateral.
Design
Graphic Design Miscellaneous

D25_A: Graphic Design Miscellaneous - Single
Late Deadline Fee: CA$200.00

Print or digital graphic design that does not fit into any other category, including calendars, menus, greeting cards, announcements, invitations, album covers, etc. Work entered into D1-D24 cannot be entered into D25.

D25_B: Graphic Design Miscellaneous - Series
Late Deadline Fee: CA$215.00

Print or digital graphic design that does not fit into any other category, including calendars, menus, greeting cards, announcements, invitations, album covers, etc. Work entered into D1-D24 cannot be entered into D25.
Design
Printing & Paper Craft

D26_A: Printing & Paper Craft - Single
Late Deadline Fee: CA$200.00

Design work that makes use of special skills, technologies, and paper and printing techniques, including 3D printing. Work will be judged based on how these work as a design element.

D26_B: Printing & Paper Craft - Series
Late Deadline Fee: CA$215.00

Design work that makes use of special skills, technologies, and paper and printing techniques, including 3D printing. Work will be judged based on how these work as a design element.
Design
Typographic Design

D27_A: Typographic Design - Single
Late Deadline Fee: CA$200.00

Any item where type functions in an illustrative manner. Includes editorial typography.

D27_B: Typographic Design - Series
Late Deadline Fee: CA$215.00

Any item where type functions in an illustrative manner. Includes editorial typography.
Design
Typeface Design

D28: Typeface Design
Late Deadline Fee: CA$200.00

Single typeface or family, both static or dynamic. Type designer must be Canadian or have resident status in Canada.
Design
Motion Graphics - Offline

D29_A: Motion Graphics - Offline - Single
Late Deadline Fee: CA$200.00

All offline animated graphic design (e.g. TV and film identity, openings, teasers and title sequences, presentations, concert graphics, typography).

D29_B: Motion Graphics - Offline - Series
Late Deadline Fee: CA$215.00

All offline animated graphic design (e.g. TV and film identity, openings, teasers and title sequences, presentations, concert graphics, typography).
Design
Motion Graphics - Online

D30_A: Motion Graphics - Online - Single
Late Deadline Fee: CA$200.00

All online animated graphic design (e.g. social media, online graphics).

D30_B: Motion Graphics - Online - Series
Late Deadline Fee: CA$215.00

All online animated graphic design (e.g. social media, online graphics).
Design
Digital Design - Websites

D31: Digital Design - Websites
Late Deadline Fee: CA$200.00

Submissions will be judged on all elements - both aesthetics and conceptual merit.
Design
Digital Design - Mobile Apps

D32: Digital Design - Mobile Apps
Late Deadline Fee: CA$200.00

Submissions will be judged on aesthetics.
Design
Digital Design - Website Animation & Motion

D33: Digital Design - Website Animation & Motion
Late Deadline Fee: CA$200.00

Submissions will be judged based on use of motion and animation.
Design
Digital Design - User Interface & User Experience

D34: Digital Design - User Interface & User Experience
Late Deadline Fee: CA$200.00

Submissions may include websites and apps, and will be judged on overall flow and feel.
Design
Experience Design

D35: Experience Design
Late Deadline Fee: CA$200.00

Physical experiences that rely on or incorporate digital elements.

Digital

Digital
Pre-Roll

DG01_A: Pre-Roll - Single
Late Deadline Fee: CA$275.00

Online advertising that plays before the start of a video. Single executions only.

DG01_B: Pre-Roll - Campaign
Late Deadline Fee: CA$305.00

Online advertising that plays before the start of a video.
Digital
Social Media

DG02_A: Social Media - Single
Late Deadline Fee: CA$275.00

Single executions where social media is central to the experience.

DG02_B: Social Media - Campaign
Late Deadline Fee: CA$305.00

Campaigns where social media is central to the experience.
Digital
Mobile

DG03: Mobile
Late Deadline Fee: CA$275.00

Campaigns and executions where a mobile device is central to the experience, including apps.
Digital
Digital Integrated Campaigns

DG04: Digital Integrated Campaigns
Late Deadline Fee: CA$305.00

Campaigns that are primarily based on digital platforms. Campaigns should include two or more digital components - including websites, display advertising, social media, apps, data or creative technology. Offline parts of the campaign are accepted if they work with the digital components.
Digital
Creative Technology

DG05_A: Creative Technology - Single
Late Deadline Fee: CA$275.00

Digital executions that demonstrate technical achievement or use technology in an inventive way.

DG05_B: Creative Technology - Campaign
Late Deadline Fee: CA$305.00

Digital campaigns that demonstrate technical achievement or use technology in an inventive way.
Digital
Extended Reality

DG06: Extended Reality
Late Deadline Fee: CA$275.00

Campaigns and executions that use Augmented, Virtual, or Mixed Reality (AR, VR, MR).
Digital
Interactive Narrative

DG07_A: Interactive Narrative - Single
Late Deadline Fee: CA$275.00

Digital executions where user interaction shapes the narrative of the experience - including, but not limited to, interactive video.

DG07_B: Interactive Narrative - Campaign
Late Deadline Fee: CA$305.00

Digital campaigns where user interaction shapes the narrative of the experience - including, but not limited to, interactive video.
Digital
Creative Data

DG08_A: Creative Data - Single
Late Deadline Fee: CA$275.00

Digital executions where data is integral to its development and execution.

DG08_B: Creative Data - Campaign
Late Deadline Fee: CA$305.00

Digital campaigns where data is integral to its development and execution.
Digital
Self-Promotion

DG09_A: Self-Promotion - Single
Late Deadline Fee: CA$275.00

Digital executions promoting agencies or individuals. Video-only entries will not be accepted and should be entered into Online Video in Film.

DG09_B: Self-Promotion - Campaign
Late Deadline Fee: CA$305.00

Digital campaigns promoting agencies or individuals. Video-only entries will not be accepted and should be entered into Online Video in Film.
Digital
Digital Non-Profit & Public Service

DG10_A: Digital Non-Profit & Public Service - Single
Late Deadline Fee: CA$275.00

Digital executions promoting non-profit organizations or public services.

DG10_B: Digital Non-Profit & Public Service - Campaign
Late Deadline Fee: CA$305.00

Digital campaigns promoting non-profit organizations or public services.
Digital
Digital Education & Information

DG11_A: Digital Education & Information - Single
Late Deadline Fee: CA$275.00

Digital executions designed to educate or inform.

DG11_B: Digital Education & Information - Campaign
Late Deadline Fee: CA$305.00

Digital campaigns designed to educate or inform.
Digital
Gaming

DG12: Gaming
Late Deadline Fee: CA$275.00

Includes online and mobile games (branded or not), use of gaming platforms by a brand, etc.
Digital
Branded Utility

DG13: Branded Utility
Late Deadline Fee: CA$275.00

Digital products and experiences that provide a B2C or B2C utilities and services.
Digital
Best Use of Sound

DG14_A: Best Use of Sound - Single
Late Deadline Fee: CA$275.00

Digital work where sound is integral to the experience. Single executions.

DG14_B: Best Use of Sound - Campaign
Late Deadline Fee: CA$305.00

Digital campaign where sound is integral to the experience.
Digital
Best Copywriting - Digital

DG15_A: Best Copywriting - Digital - Single
Late Deadline Fee: CA$275.00

Copywriting for digital/online executions. Online videos should be entered into F14-Best Copywriting, Film.

DG15_B: Best Copywriting - Digital - Campaign
Late Deadline Fee: CA$305.00

Copywriting for digital/online campaigns. Online videos should be entered into F14-Best Copywriting, Film.
Digital
Digital Miscellaneous

DG16_A: Digital Miscellaneous - Single
Late Deadline Fee: CA$275.00

Any form of digital advertising that doesn’t fit in the above categories. Work entered into DG17 cannot be entered into DG1-DG14.

DG16_B: Digital Miscellaneous - Campaign
Late Deadline Fee: CA$305.00

Any form of digital advertising that doesn’t fit in the above categories. Work entered into DG17 cannot be entered into DG1-DG14.

Direct

Communications designed to target specific markets and elicit a direct response.
Direct
Direct - Out of Home

DR1_A: Direct - Out of Home - Single
Late Deadline Fee: CA$275.00

Single executions designed to elicit a direct response (e.g. in-store or point-of-sale, billboards, transit, live events, virtual events, stunts, installations, flash mobs, guerilla marketing and pop-up shops, etc.).

DR1_B: Direct - Out of Home - Campaign
Late Deadline Fee: CA$305.00

Campaigns designed to elicit a direct response (e.g. in-store or point-of-sale, billboards, transit, live events, virtual events, stunts, installations, flash mobs, guerilla marketing and pop-up shops, etc.).
Direct
Direct - Physical Items

DR2_A: Direct - Physical Items - Single
Late Deadline Fee: CA$275.00

Physical items or printed materials designed to elicit a direct response (e.g. mail, handouts, postings, samples, etc).

DR2_B: Direct - Physical Items - Campaign
Late Deadline Fee: CA$305.00

Physical items or printed materials designed to elicit a direct response (e.g. mail, handouts, postings, samples, etc).
Direct
Direct - Digital & Online

DR3_A: Direct - Digital & Online - Single
Late Deadline Fee: CA$275.00

Single executions designed to elicit a direct response that are executed online (e.g. banners, websites, emails, apps, mobile, gaming, social media etc.).

DR3_B: Direct - Digital & Online - Campaign
Late Deadline Fee: CA$305.00

Campaigns designed to elicit a direct response that are executed online (e.g. banners, websites, emails, apps, mobile, gaming, social media etc.).

Experiential

Experience-led brand activations targeting businesses and consumers.
Experiential
Experiential - Events

EX1_A: Experiential - Events - Single
Late Deadline Fee: CA$275.00

Includes in-person, virtual, or hybrid stunts or events - single execution.

EX1_B: Experiential - Events - Series
Late Deadline Fee: CA$305.00

Includes in-person, virtual, or hybrid stunts or events - series.
Experiential
Experiential - Installations

EX2_A: Experiential - Installations - Single
Late Deadline Fee: CA$275.00

Includes pop-ups, trade show booths, kiosks, station or street dominations - single execution.

EX2_B: Experiential - Installations - Series
Late Deadline Fee: CA$305.00

Includes pop-ups, trade show booths, kiosks, station or street dominations - series
Experiential
Experiential - Commerce

EX3_A: Experiential - Commerce - Single
Late Deadline Fee: CA$275.00

Includes online and offline commerce, payment solutions and transactional journey - single execution.

EX3_B: Experiential - Commerce - Series
Late Deadline Fee: CA$305.00

Includes online and offline commerce, payment solutions and transactional journey - series.

Film

Film
TV Single, 15 Seconds or Less

F01: TV Single, 15 Seconds or Less
Late Deadline Fee: CA$275.00

A single (1) TV spot, 15 seconds or less.
Film
TV Single, 30 Seconds

F02: TV Single, 30 Seconds
Late Deadline Fee: CA$275.00

A single (1) TV spot, 30 seconds.
Film
TV Single, Over 30 Seconds

F03: TV Single, Over 30 Seconds
Late Deadline Fee: CA$275.00

A single (1) TV spot, over 30 seconds.
Film
TV Single, Low Budget

F04: TV Single, Low Budget
Late Deadline Fee: CA$275.00

A single (1) TV spot, with a low budget ($100,000 or less).
Film
TV Campaign

F05: TV Campaign
Late Deadline Fee: CA$305.00

A campaign (2-3) of TV spots.
Film
TV Campaign, Low Budget

F06: TV Campaign, Low Budget
Late Deadline Fee: CA$305.00

A campaign (2-3) of TV spots, with a low budget ($300,000 or less)
Film
Cinema

F07_A: Cinema - Single
Late Deadline Fee: CA$275.00

A single (1) cinema spot.

F07_B: Cinema - Campaign
Late Deadline Fee: CA$305.00

A campaign (2-3) of cinema spots.
Film
TV Public Service, Single

F08: TV Public Service, Single
Late Deadline Fee: CA$275.00

A single (1) TV spot, for a public service client.
Film
TV Public Service, Campaign

F09: TV Public Service, Campaign
Late Deadline Fee: CA$305.00

A TV campaign (2-3 spots), for a public service client.
Film
Online Single, Under 45 Seconds

F10: Online Single, Under 45 Seconds
Late Deadline Fee: CA$275.00

Single video (1) designed to be viewed online. Work entered into F1-F9 cannot be entered into F10.
Film
Online Single, Over 45 Seconds

F11: Online Single, Over 45 Seconds
Late Deadline Fee: CA$275.00

Single video (1) designed to be viewed online. Work entered into F1-F9 cannot be entered into F11.
Film
Online Series

F12: Online Series
Late Deadline Fee: CA$305.00

Series of videos (2-5) designed to be viewed online. Work entered into F1-F9 cannot be entered into F12.
Film
Online Public Service

F13_A: Online Public Service - Single
Late Deadline Fee: CA$275.00

Public service video (1) designed to be viewed online. Work entered into F1-F9 cannot be entered into F13.

F13_B: Online Public Service - Series
Late Deadline Fee: CA$305.00

Public service videos (2-5) designed to be viewed online. Work entered into F1-F9 cannot be entered into F13.
Film
Best Copywriting - Film

F14_A: Best Copywriting - Film - Single
Late Deadline Fee: CA$275.00

A single (1) film spot - TV, online, or cinema.

F14_B: Best Copywriting - Film - Campaign
Late Deadline Fee: CA$305.00

A film campaign (2-3) of film spots - TV, online, or cinema.
Film
Best Art Direction - Film

F15_A: Best Art Direction - Film - Single
Late Deadline Fee: CA$275.00

A single (1) film spot - TV, online, or cinema.

F15_B: Best Art Direction - Film - Campaign
Late Deadline Fee: CA$305.00

A film campaign (2-3) of film spots - TV, online, or cinema.
Film
Direction

F16_A: Direction - Single
Late Deadline Fee: CA$275.00

Director must be Canadian or have resident status in Canada.

F16_B: Direction - Campaign
Late Deadline Fee: CA$305.00

Director must be Canadian or have resident status in Canada.
Film
Editing

F17_A: Editing - Single
Late Deadline Fee: CA$275.00

Editor must be Canadian or have resident status in Canada.

F17_B: Editing - Campaign
Late Deadline Fee: CA$305.00

Editor must be Canadian or have resident status in Canada.
Film
Animation

F18_A: Animation - Single
Late Deadline Fee: CA$275.00

Animator must be Canadian or have resident status in Canada.

F18_B: Animation - Campaign
Late Deadline Fee: CA$305.00

Animator must be Canadian or have resident status in Canada.
Film
Cinematography

F19_A: Cinematography - Single
Late Deadline Fee: CA$275.00

Cinematographer must be Canadian or have resident status in Canada.

F19_B: Cinematography - Campaign
Late Deadline Fee: CA$305.00

Cinematographer must be Canadian or have resident status in Canada.
Film
Original Music

F20_A: Original Music - Single
Late Deadline Fee: CA$275.00

Includes original versions of existing music. Composer must be Canadian or have resident status in Canada.

F20_B: Original Music - Campaign
Late Deadline Fee: CA$305.00

Includes original versions of existing music. Composer must be Canadian or have resident status in Canada.
Film
Sound Design

F21_A: Sound Design - Single
Late Deadline Fee: CA$275.00

Sound designer must be Canadian or have resident status in Canada.

F21_B: Sound Design - Campaign
Late Deadline Fee: CA$305.00

Sound designer must be Canadian or have resident status in Canada.
Film
Special Effects

F22_A: Special Effects - Single
Late Deadline Fee: CA$275.00

Digital effects, CGI and compositing. Effects artist/team must be Canadian or have resident status in Canada.

F22_B: Special Effects - Campaign
Late Deadline Fee: CA$305.00

Digital effects, CGI and compositing. Effects artist/team must be Canadian or have resident status in Canada.
Film
Non-Commercial Film Craft

F23_A: Non-Commercial Film Craft - Single
Late Deadline Fee: CA$275.00

Non-commercial films, including music videos and short promotional videos. Director must be Canadian or have resident status in Canada.

F23_B: Non-Commercial Film Craft - Campaign
Late Deadline Fee: CA$305.00

Non-commercial films, including music videos and short promotional videos. Director must be Canadian or have resident status in Canada.
Film
Performance

F24_A: Performance - Single
Late Deadline Fee: CA$275.00

Recognizing exceptional performance and casting in film (TV, cinema and online). Performance must be integral to the success of the piece. Performer and casting house must be Canadian or have resident status in Canada.

F24_B: Performance - Campaign
Late Deadline Fee: CA$305.00

Recognizing exceptional performance and casting in film (TV, cinema and online). Performance must be integral to the success of the piece. Performer and casting house must be Canadian or have resident status in Canada.

Integrated

Integrated
Integrated Campaign

IC1: Integrated Campaign
Late Deadline Fee: CA$305.00

Campaigns with executions across a minimum of three different media (e.g. TV, online, mobile, cinema, out-of-home, print, experiential, etc.)
Integrated
Integrated Campaign, Public Service

IC2: Integrated Campaign, Public Service
Late Deadline Fee: CA$305.00

Campaigns with executions across a minimum of three different media (e.g. TV, online, mobile, cinema, out-of-home, print, experiential, etc.)

Illustration

Illustrators must be Canadian and be based in Canada.
Agencies and studios are still eligible to enter work in the illustration categories, as long as the illustrator meets our eligibility requirements.
Illustration
Advertising Illustration

IL1_A: Advertising Illustration - Single
Late Deadline Fee: CA$200.00

Illustration for traditional print and outdoor advertising. Illustrator must be Canadian or have resident status in Canada.

IL1_B: Advertising Illustration - Campaign
Late Deadline Fee: CA$215.00

Illustration for traditional print and outdoor advertising. Illustrator must be Canadian or have resident status in Canada.
Illustration
Graphic Design Illustration

IL2_A: Graphic Design Illustration - Single
Late Deadline Fee: CA$200.00

Illustration used in catalogues, brochures, books, reports, packaging, posters, branded communications. Illustrator must be Canadian or have resident status in Canada.

IL2_B: Graphic Design Illustration - Series
Late Deadline Fee: CA$215.00

Illustration used in catalogues, brochures, books, reports, packaging, posters, branded communications. Illustrator must be Canadian or have resident status in Canada.
Illustration
Editorial Illustration

IL3_A: Editorial Illustration - Single
Late Deadline Fee: CA$200.00

Full page, spread, cover, and spot illustration – single. Illustrator must be Canadian or have resident status in Canada.

IL3_B: Editorial Illustration - Series
Late Deadline Fee: CA$215.00

Full page, spread, cover, and spot illustration – series. Illustrator must be Canadian or have resident status in Canada.
Illustration
Large-Format Illustration

IL4_A: Large-Format Illustration - Single
Late Deadline Fee: CA$200.00

Includes murals, graffiti, street art. Illustrator must be Canadian or have resident status in Canada.

IL4_B: Large-Format Illustration - Series
Late Deadline Fee: CA$215.00

Includes murals, graffiti, street art. Illustrator must be Canadian or have resident status in Canada.
Illustration
Illustration Self-Promotion

IL5_A: Illustration Self-Promotion - Single
Late Deadline Fee: CA$200.00

Illustration for self-promotion of the illustrator (print or digital). Illustrator must be Canadian or have resident status in Canada.

IL5_B: Illustration Self-Promotion - Series
Late Deadline Fee: CA$215.00

Illustration for self-promotion of the illustrator (print or digital). Illustrator must be Canadian or have resident status in Canada.
Illustration
Unpublished Illustration

IL6_A: Unpublished Illustration - Single
Late Deadline Fee: CA$200.00

Illustration created for personal experimentation, not for a client or brand. Illustrator must be Canadian or have resident status in Canada.

IL6_B: Unpublished Illustration - Series
Late Deadline Fee: CA$215.00

Illustration created for personal experimentation, not for a client or brand. Illustrator must be Canadian or have resident status in Canada.

Innovation

Executions that evolve brand communications. This work should exhibit freshness, originality and have the potential to move the industry in a new direction.
Innovation
Innovation - Media

IN1_A: Innovation - Media - Single
Late Deadline Fee: CA$275.00

Executions that demonstrate creative and innovative use of media (placement, positioning, timing).

IN1_B: Innovation - Media - Campaign
Late Deadline Fee: CA$305.00

Campaigns that demonstrate creative and innovative use of media (placement, positioning, timing).
Innovation
Innovation - Technology

IN2_A: Innovation - Technology - Single
Late Deadline Fee: CA$275.00

Executions that demonstrate creative and innovative use of technology.

IN2_B: Innovation - Technology - Campaign
Late Deadline Fee: CA$305.00

Campaigns that demonstrate creative and innovative use of technology.
Innovation
Innovation - AI

IN3_A: Innovation - AI - Single
Late Deadline Fee: CA$275.00

Executions that demonstrate creative and innovative use of AI.

IN3_B: Innovation - AI - Campaign
Late Deadline Fee: CA$305.00

Campaigns that demonstrate creative and innovative use of AI.

Photography

Photographers must be Canadian and be based in Canada.
Agencies and studios are still eligible to enter work in the photography categories, as long as the photographer meets our eligibility requirements.
Photography
Advertising Photography, Single

PH1: Advertising Photography, Single
Late Deadline Fee: CA$200.00

Includes press, outdoor, posters. Photographer must be Canadian or have resident status in Canada.
Photography
Advertising Photography, Campaign

PH2: Advertising Photography, Campaign
Late Deadline Fee: CA$215.00

Includes press, outdoor, posters. Photographer must be Canadian or have resident status in Canada.
Photography
Social Media Photography

PH3_A: Social Media Photography - Single
Late Deadline Fee: CA$200.00

Photography specifically for use on social media channels. Photographer must be Canadian or have resident status in Canada.

PH3_B: Social Media Photography - Series
Late Deadline Fee: CA$215.00

Photography specifically for use on social media channels. Photographer must be Canadian or have resident status in Canada.
Photography
Graphic Design Photography

PH4_A: Graphic Design Photography - Single
Late Deadline Fee: CA$200.00

Photography used in catalogues, brochures, books, reports, packaging, posters, branded communications. Photographer must be Canadian or have resident status in Canada.

PH4_B: Graphic Design Photography - Series
Late Deadline Fee: CA$215.00

Photography used in catalogues, brochures, books, reports, packaging, posters, branded communications. Photographer must be Canadian or have resident status in Canada.
Photography
Editorial Photography

PH5_A: Editorial Photography - Single
Late Deadline Fee: CA$200.00

Photography for editorial publications (print or digital). Includes conceptual photography, fashion photography, portrait photography, still-life photography and photojournalism (photographic reporting, which may include spot news photography). Photographer must be Canadian or have resident status in Canada.

PH5_B: Editorial Photography - Series
Late Deadline Fee: CA$215.00

Photography for editorial publications (print or digital). Includes conceptual photography, fashion photography, portrait photography, still-life photography and photojournalism (photographic reporting, which may include spot news photography). Photographer must be Canadian or have resident status in Canada.
Photography
Photography Self-Promotion

PH6_A: Photography Self-Promotion - Single
Late Deadline Fee: CA$200.00

Photography for self-promotion of the photographer (print or digital). Photographer must be Canadian or have resident status in Canada.

PH6_B: Photography Self-Promotion - Series
Late Deadline Fee: CA$215.00

Photography for self-promotion of the photographer (print or digital). Photographer must be Canadian or have resident status in Canada.
Photography
Unpublished Photography

PH7_A: Unpublished Photography - Single
Late Deadline Fee: CA$200.00

Photography created for personal experimentation, not for a client or brand. Photographer must be Canadian or have resident status in Canada.

PH7_B: Unpublished Photography - Series
Late Deadline Fee: CA$215.00

Photography created for personal experimentation, not for a client or brand. Photographer must be Canadian or have resident status in Canada.
Photography
Image Craft

PH8_A: Image Craft - Single
Late Deadline Fee: CA$200.00

Commercial photography work that makes use of stills compositing, CG, retouching.

PH8_B: Image Craft - Series
Late Deadline Fee: CA$215.00

Commercial photography work that makes use of stills compositing, CG, retouching.

Promo

Promo
Promo, Single

PM1: Promo, Single
Late Deadline Fee: CA$275.00

Any communication or program that incites the target to directly participate or interact with the brand (e.g., stunts, sampling, coupons, live events).
Promo
Promo, Campaign

PM2: Promo, Campaign
Late Deadline Fee: CA$305.00

Any communication or program that incites the target to directly participate or interact with the brand (e.g., stunts, sampling, coupons, live events).

Public Relations

Public Relations
PR Campaign

PR1: PR Campaign
Late Deadline Fee: CA$305.00

Communication programs that utilize mostly earned media methods to generate attention, influence brand perception and affect audience conversation.
Public Relations
Influencer Campaign

PR2: Influencer Campaign
Late Deadline Fee: CA$305.00

Communication programs that utilize mostly earned media methods to generate attention, influence brand perception and affect audience conversation.
Public Relations
Stunt/Event

PR3: Stunt/Event
Late Deadline Fee: CA$305.00

Communication programs that utilize mostly earned media methods to generate attention, influence brand perception and affect audience conversation.
Public Relations
Community Building

PR4: Community Building
Late Deadline Fee: CA$305.00

Communication programs that utilize mostly earned media methods to generate attention, influence brand perception and affect audience conversation.

The Advertising & Design Club of Canada
401 Richmond Street West, Studio 235
Toronto, ON M5V 3A8 Canada
416.423.4113

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